Reading several Linkedin profiles will give an idea of what you like and don't like—what gets your attention––and what puts you to sleep. Notice what is unique and memorable. Is there anything that helps you identify with and trust the writer?
As you look at profiles you can see the different audiences the writers are speaking to, what voice they use, and how formal they are. Think about the audience you want to speak to. What voice do you want to use? What impact do you want to make? If you are both a job seeker and entrepreneur, or currently employed, then the task takes even more thought. It is important to know the primary audience you want to speak to on LInkedin.
Know Your Primary Audience
You may be looking for a job while freelancing and going to school or have more than one business. Know your primary audience.
Your Primary Audience
It's important to think about who your primary audience is. A company may not want to hire a freelancer who is seeking full time employment. And employers won't want to hire job seekers who advertise their side business on social media, unless of course, it is an advantage for the company.
Show Your Style
Know whom you want to speak to, and what perception of yourself you want to give: warm and friendly, professional and objective, or fun and humorous. It's great fun reading profiles and seeing so many different styles of self-expression.
What Do You Hear From Your Audience?
When your connections ask for more information about your career or business, want your bio, ask to meet with you or connect in other ways, then you know that you have a powerful profile.
#linkedin #chooseyourvoice #success
Certified Life Coach
Coaching for Career, Writing & Creative Problem-Solving
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