 Don't just dish it out--show what you can do. Show what you can do with your strengths and skills. The process of discovering yourself can be so amazing and enlightening that you want to share your list of strengths and skills on your social media profile, website, and networking tagline whether it is written or spoken. Just like a bowl of cherries, your abilities are so amazing that you want them to shine! Show your strengths in your passionate voice, your enthusiastic body language, and your face that lights up. Then tell your audience what you can do for them. Five keys to giving your audience what they want:
 Many people find cherry pie enticing. Wrap up your business package or working skills in a delectable package that your listener can't resist. Your tagline should be short and succinct--tapping into a feeling--something to entice your typical audience. Say something meaningful to you, then listen to the needs of your audience and focus on the pieces of your business/career package that would most interest them. While most people--including myself--find this pie enticing, we each have unique Tastebuds.  Your audience might prefer something light and fluffy. We are all unique with our own needs. When sharing your business or career, start with your strengths as a business person, add your business or skills package, and then show your audience how you can meet their needs. If pie isn't working, then add ice cream or try a carrot.
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 Networking is all about connecting. Build relationships and reputation around trust and practice good communication skills whenever you are connecting. The 5 B's of networking Be likable: Say something interesting about yourself to connect with others. Be brief: Prepare something concise to say in introductions. Be social: Keep it relevant to the other person. Be positive: Smile and listen (takes your mind off of your own problems). Be thankful: Practice an attitude of gratitude. There are many reasons for communicating in social and business situations. In fact, it is easy to neglect good communication skills in social situations, thinking we can say what we want, how we want, without thinking about the consequences. In reality, everyday communication has a profound effect on our business interactions for three reasons: 1) most employment and business opportunities come through social networks, whether directly or indirectly; 2) good communication is practiced in social situations—you don’t suddenly become a good communicator when you meet with an employer or customer; and 3) customers and employers often see your everyday communication in emails, on social media, and in conversations. Your life and work are so intertwined that they cannot be separated. although the content and style of your conversation will differ depending on the situation, you can’t really separate the two; often the most important business interactions are in social environments. You meet new people while shopping, at work, at gatherings, business events, and family gatherings. What kind of impression are you making? Are you connecting or just passing by? Whenever you make that connection with another person, you are networking. Networking is not selling. It is showing you are a person worth doing business with. |
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Nancy J. Miller, M.S. is a Certified Life Coach, publisher, and author of "Fire Up Your Profile For LifeWork Success".and "Vegetable Kids in the Garden." With a Master's Degree in Career Counseling, she has 20 years experience coaching entrepreneurs, writers, job seekers, professionals seeking a career change, and students. Contact Nancy at: success@nancyjmiller.solutions to learn more.
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