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I have been so focused on self-editing, hiring professionals, and publishing my book, “Fire Up Your Profile For LifeWork Success”, that I feel like I am losing track of the reason I wrote it—to connect with people through their stories.
Spending hours in my office researching the publishing process, self-editing and responding to my editor’s comments and suggestions, left me feeling closed and isolated. I began to wonder why I was spending so much time and energy on this project. Now it’s time to share, express, connect, and have fun! I wrote the book as an avenue for self-expression for others and myself. Now I need to get back to blogging, meeting, and connecting—the things that give me energy and bring fun to my life. An amazing group coaching call today with Dave Buck at Coachville got my juices flowing. Through the Coachville community, I started sharing and listening to the successes and challenges of others. According to Dave, every successful professional will benefit from learning coaching skills. The Coachville approach is to think of your work as a game and wake up everyday to a day of play and see what it brings. As Dave says, “The 21st Century Human is a player not a worker.” I am playing the Winning Business Game to build my coaching business by showing rather than telling the value of Creativity Coaching. During the industrial age we were trained to work and consume. In the new age of knowledge and creativity we are “players and creators” as Buck describes the new age of workers who need to add value rather than just doing what they have been told. My next game piece in the “Winning Business Game” will be “Visibility”. After completing my book my next step was to make a marketing plan. The idea of marketing felt more draining than energizing. But the idea of creating visibility sounds like fun. In fact, that is what I have been doing and want to do more of. I just made a folder on my computer desktop called “Visibility” where I will collect my profile, articles, blogs, gift certificates, and ideas for creating visibility. Visibility is about sharing value, connecting, and building community. If you would like to join me in the “Winning Business Game for Professional Coaches” you can join Coachville (free) and play the game as a member benefit. Not a professional coach? You might want to play the “Coaching Mastery Game” to practice using coaching principles in your business. Ready to play?
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Reading several Linkedin profiles will give an idea of what you like and don't like—what gets your attention––and what puts you to sleep. Notice what is unique and memorable. Is there anything that helps you identify with and trust the writer? As you look at profiles you can see the different audiences the writers are speaking to, what voice they use, and how formal they are. Think about the audience you want to speak to. What voice do you want to use? What impact do you want to make? If you are both a job seeker and entrepreneur, or currently employed, then the task takes even more thought. It is important to know the primary audience you want to speak to on LInkedin. Know Your Primary Audience You may be looking for a job while freelancing and going to school or have more than one business. Know your primary audience.
Your Primary Audience It's important to think about who your primary audience is. A company may not want to hire a freelancer who is seeking full time employment. And employers won't want to hire job seekers who advertise their side business on social media, unless of course, it is an advantage for the company. Show Your Style Know whom you want to speak to, and what perception of yourself you want to give: warm and friendly, professional and objective, or fun and humorous. It's great fun reading profiles and seeing so many different styles of self-expression.
What Do You Hear From Your Audience? When your connections ask for more information about your career or business, want your bio, ask to meet with you or connect in other ways, then you know that you have a powerful profile. #linkedin #chooseyourvoice #success
tiffany loyd from Pixabay
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Nancy J. Miller, M.S. is a Certified Life Coach, publisher, and author of "Fire Up Your Profile For LifeWork Success." "Vegetable Kids in the Garden," and "The Vegetable Kids Cafeteria Club." With a Master's Degree in Career Counseling, she has 15 years experience coaching entrepreneurs, writers, job seekers, professionals seeking a career change, and students. Contact Nancy at: success@nancyjmiller.solutions to learn more.
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