I have been so focused on self-editing, hiring professionals, and publishing my book, “Fire Up Your Profile For LifeWork Success”, that I feel like I am losing track of the reason I wrote it—to connect with people through their stories.
Spending hours in my office researching the publishing process, self-editing and responding to my editor’s comments and suggestions, left me feeling closed and isolated. I began to wonder why I was spending so much time and energy on this project. Now it’s time to share, express, connect, and have fun! I wrote the book as an avenue for self-expression for others and myself. Now I need to get back to blogging, meeting, and connecting—the things that give me energy and bring fun to my life. An amazing group coaching call today with Dave Buck at Coachville got my juices flowing. Through the Coachville community, I started sharing and listening to the successes and challenges of others. According to Dave, every successful professional will benefit from learning coaching skills. The Coachville approach is to think of your work as a game and wake up everyday to a day of play and see what it brings. As Dave says, “The 21st Century Human is a player not a worker.” I am playing the Winning Business Game to build my coaching business by showing rather than telling the value of Creativity Coaching. During the industrial age we were trained to work and consume. In the new age of knowledge and creativity we are “players and creators” as Buck describes the new age of workers who need to add value rather than just doing what they have been told. My next game piece in the “Winning Business Game” will be “Visibility”. After completing my book my next step was to make a marketing plan. The idea of marketing felt more draining than energizing. But the idea of creating visibility sounds like fun. In fact, that is what I have been doing and want to do more of. I just made a folder on my computer desktop called “Visibility” where I will collect my profile, articles, blogs, gift certificates, and ideas for creating visibility. Visibility is about sharing value, connecting, and building community. If you would like to join me in the “Winning Business Game for Professional Coaches” you can join Coachville (free) and play the game as a member benefit. Not a professional coach? You might want to play the “Coaching Mastery Game” to practice using coaching principles in your business. Ready to play?
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Reading several Linkedin profiles will give an idea of what you like and don't like—what gets your attention and which ones put you to sleep. Notice what is unique and memorable. Is there anything that helps you identify with and trust the writer?
As you look at profiles you can see the different audiences the writers are speaking to, what voice they use, and how formal they are. For those who are job seekers and entrepreneurs at the same time, the task takes even more thought. It's important to think about who your first audience is. A person may not want to hire a freelancer for a big project who shows first a strong interest in seeking full time employment. Some employers are less interested in job seekers who put their own businesses first. Know whom you want to speak to, and what perception you want to give of yourself: warm and friendly, professional and objective, or fun and humorous. It's great fun reading profiles and seeing so many different styles of self-expression. |
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